Hi, I'm Jason Garcia.

Leading creative teams is my specialty, and I strive to empower those whom I lead with inspiration, enthusiasm, humor and knowledge. I build skills, help others communicate more effectively with their words and actions, allow autonomy, and I create transparency to foster strong relationships. This is how I help my teams build brands, conceive designs, and achieve success.

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Alajandra

Made in NY: Fashion

In collaboration with the private sector, Made in NY: Fashion is responsible for creating, developing, and implementing an array of specific programs to fortify fashion’s design, manufacturing, and educational sectors. Featured here are examples of art direction for digital and print mediums, created by designers, photographers, hair & makeup crews, as well as video and writing editors.

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NYCxDESIGN

Spanning all disciplines of design, NYCxDESIGN creates a collaborative platform for cultural and commercial opportunities, elevates established and emerging design practices and increases awareness of and appreciation for design by all audiences. Featured here are designs and art direction for digital and print mediums.

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NYCruise

NYCruise is home to the world’s most spectacular – often fastest, biggest, and most luxurious – cruise ships. Itineraries include Bermuda, Canada New England, Europe, the Caribbean, and world cruises. Each terminal is easily accessible from all NYC airports and from the area’s major roadways. Featured here are examples of creative direction for print, digital, and out-of-home campaigns.

Downtown Phoenix Journal

Whether it’s community news, food, shopping or sports, the Downtown Phoenix Journal is your guide to an urban lifestyle. Featured here, are magazine covers of DPJ’s launch.

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Design

Items from CNBC, New York Times, T Mag, NYCxDESIGN, WWD, PCA Skin, NYCEDC, ModelWorks, and more.

Music

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Identity

Take a look at logos for US Army division HQs, mom & pop businesses, to bars on the Lower East Side in NYC.

Video

Instagram

Take a look through my camera’s eye—shapes, contrasts, content—

I’ve been peering through the viewfinder for a long time, but recently have chosen to see down a different path. Trips to Hong Kong and Tokyo produced photo-taking challenges. So for now, I’m trying to get back to shooting strictly black and white images. I’m not using film, but I won’t be shooting color, either. It’s time to start thinking more heavily on composition, shadows, shapes, and more. There’s no going back to a full-frame color image to crop, treat, edit, etc. –should be fun–

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My HQ